Unfortunately this advice is often received with a lot of skepticism, the key reasons are:
- A user experience specialist doesn't understand our business or product
- We have product managers that exactly know what the customer wants
- We already have user groups that provide deep customer insights
- Having additional people involved will only slowdown the product development process
- We outsource the design and artwork
My reply is always: These are exactly the reasons you need to hire User Experience professionals, because they:
- Are trained in and have skills to objectively qualify and quantify the needs and wishes of your customers.
- Lack the tunnel vision of being years in the business and help you with the right priorities
- Can facilitate and moderate your user groups and use methods to dive even deeper into the needs of your customers
- The overall process might slowdown, but you get improved priorities and thus your create more customer value.
- User Experiences is much more about user insights, interaction design as it is graphical design and artwork.
Putting my deeds where my mouths is: The first hire on the payroll of my new business is a User Experience designer! I'm not only giving the advice, I'm actually following it up!
Image: Zach Dill