Social Business Software - A Must!

Today's Social Interaction
Image: Susan Smith
Recently we are reading a lot about Social CRM and Enterprise 2.0 to show social aspects when interacting with customers and prospects. However it's much simpler, all software needs to be social!

Most software today is used to increase efficiency, improve our productivity, enhance collaboration and streamline business processes. Since most businesses are run by people and not by robots it's important to create people centric software. Since people are social characters the software needs to be social too.

Social software is more than the ability to share and like information, it's about the network and expressing the emotions in the network. When in real life a friend helps me out I might send a card or flower to express my thanks, in a virtual world this shouldn't be any different. Now there are of course many places where I can send an e-card or some virtual goods, but the real power of emotion lays into the fact that it needs to be traceable to the original action. In real life someone would ask, wow where did you get the nice flowers? Nobody ever asks that about a virtual gift, because it's locked in your email. Social can only be social if it shows emotion.

When people work together, both within a company and externally this is always based on our social interaction, otherwise a long time ago we would have been replaced by robots. Since doing business is a social interaction, we just need to support more social interaction in business software to really make the next step in increased efficiency, improved productivity, enhanced collaboration and streamlined business processes.

Let me know your social examples.

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