A few days ago I shared UX Won't Save You from the 52 weeks of UX blog, an article talks about the impression that many current think that User Experience is the new hot 'Silver Bullet'. Briefly after sharing two of my team members emailed me and asked if I had written the article. Their question made sense, because in the same week I had been managing down some expectations on User Experience and tried to explain that User Experience is NOT the silver bullet. However credit me for the great article is a bit too much, Joshua Porter gets all credit for the article.
I like to explain the importance of User Experience as one of the three cornerstone for great product design. 1. The business side determines what is useful and thus also valuable. You require excellent business insights to pinpoint the business pain you are solving. This way you provide value to your customers.
2. Engineering determines what is feasible. You always deal with technical constrains, but by pushing the boundaries you constantly try to overcome them.
3. User Experience determines what is usable and therefor desirable. Deep insights of your users helps you to determine their desires.
All three elements are equally important!
1. Business and engineering created useful and feasible products, the productivity and business automation software as we know it so well today. It's very feature rich, but you only use it because your boss tells you to do so.
2. Engineering and User Experience create feasible and desirable products, something we might even all art. They usually don't solve any business pains.
3. Business and User Experience aren't able to create anything, except for valuable and desirable dreams.
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Image credit: Steffe