Recently I've been reading quite a bit of reviews and comparisons. For instance the heated debates on the Apple iPhone versus the Google Nexus One or the Microsoft BPOS versus Google Apps and I can only make one conclusion: Everybody is completely feature crazy and completely forgets about the user.
The reviews do a great job listing the differences into the smallest details. This is of course important, but only should be a small part of the review. In the end it should be about the end user, its behavior and how it best fits with their emotional being.
I'll give you a few examples
1. If you want to brag towards your friends on mega bites, pixels, MHz, processors go for the Nexus One. If you just want to pick up a nice girl in a bar go for the iPhone
2. If you use one laptop and think Microsoft Office is the best productivity tool since sliced bread. Go for Microsoft BPOS. However if you use multiple devices from many different vendors the web based Google Apps might be a better solution for you.
Software and devices should be more like fashion. Some clothes keep your warm, while other allow you to show off. We personalize what we wear and dress for the occasion. Let the end users decide!