- The dazzle is in the details. Pay attention to the special touches, the quality of the little things, and the element of surprise when designing your product.
- Go above and beyond. Figure out what your customers expect and where they are getting their most amazing experiences, then go beyond that.
- Appeal to emotion. They way you make you customers feel when they use your product will be the way they feel about you.
- Inject fun into your product. Stop taking yourself so seriously ans start having fun. Make your customers laugh and enjoy the experience.
- Make something mundane fashionable. Anything that was once routine and unsexy can be made fashionable.
- Design for flow. Integrate game development theory into customer experiences.
- Let people personalize. Customers want to feel like individuals; let them make your product uniquely theirs.
- Be experimental. Try new things, test out new products, involve your customers in innovation.
- Simplify. The easier your product is to use, the faster you customers will be falling in love with it.
- Make happiness your business model. Money can't buy your happiness, but certain companies have gone a long way to helping people achieving the basis of happiness: autonomy, competence, and relatedness
- Be a social catalyst. Help people connect through experiencing your product or service an you will build oodles of whuffie for making than connection.
Many of these statements you and I probably knew already, but ask yourself were you also living them. It's great to get reminded, it really reflected to a few discussions on choices and priorities I had last week. I need to fight better for being notable!
Tara, Thanks and excuse me for using some of your book.
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