Image: Blakes 7
The revised model uses only 3 time frames, each with their own characteristics, describing the transformation from Transactions thru Processes to Social.
|85-95 - Transactions||95-05 - Processes||05-?? - Social|
|Automation of paper forms||Optimizing the business|
|e.g. Accounting||e.g. CRM|
|Initiated by Tier-1 companies||Initiated by Consumers|
|Internal focus||External focused|
|Generation X||Generation Y|
|Efficiency & Productivity||Emotional|
The model now clearly shows the big change that is happening when adopting Social Software. It's a new generation that requires an external focus and needs to deal with emotion instead of practical to measure efficiency and productivity.