Image credit: Shelly
Before I dive into the details I will first set the context of the question. Exact Software provides solutions to small and medium-sized businesses, and subsidiaries of multinationals. This is business software covering a wide range of solution areas. The solutions historically focussed on data entry and less on getting information out. This is why there are today many specific business intelligence solutions. Today this is all of course a lot better, but the heritage is still there.
I presented a solution that added social components and emotional value into the business solution. It was using existing information in a social context to create additional value. This based on the concept that a business transaction is essentially based social interaction.
Back to the question. The answer was simple:
1. Competitive analysis shows that it a common trend, in order to improve collaboration and efficiency we need to add social components.
2. Studies on Generation Y behavior show different expectations related to communications. See also: Unified Communications, bridging generations
3. Participate, Feel, Share and Enjoy social computing. This sounds strange, but the true value of social computing must be experienced.
But much more important, what did I learn from this? It became immediately clear that only a very small group of people is comfortable with social computing. In many businesses, including many of our customers, there are probably many novice and sceptic people towards social computing. Education and guidance of these people is actually more important that implementations.
What do you think?