The Social Web is build on openness, human interaction and involvement. This is very different of most software, including web based applications, available today. Working at a research department requires me to have a vision and give direction to these new trends. Convincing others that the world is changing is not a simple task, because being open is not very easy... most people are afraid to loose control.
I therefor appreciate the 'Social Media Frequently Asked Questions' series by Jeremiah Owyang. It answers in the first 2 episodes already 2 of the key questions I've to answer frequently.