B2B versus B2C

I make Business Software in a Business 2 Business environment, with an end user expecting excellent experiences, because consumer software gives this too. This has never been an issue, because you had work and you had private time. Now the world is changing, the emerge of Web 2.0, Social computing and Social networking are changing the boundaries between professional and private life. I notice this daily in my own behavior but also while making design decisions. It's a constant challenge and it will require a change of thinking... what unfortunately in most cases takes time.... I did however find comfort that I'm not the only one with this challenge. The linked slideshow was inspiring... Enjoy...


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